Q. Concerning ads that are inside of Casino Shield. What type of links can be used? Can I set redirect links to better track the clicks coming from Casino Shield. Do you offer any detailed help on how the setup of the links and the ads work?
A. Yes, you can use any links you would like.
Ex: http://www.yoururl.com/page.html?id=123&rfid=www.rf.com&...
Whatever you want as a URL, remember that we do track clicks & displays for you and show them to you in real time.
Call us anytime to go over how your ads can be set up. Or just send us the information and we can set them up for you.
When you create an ad it is made up of several parts. First the Image: The image needs to be hosted on your server so that you always have 100% control over it. Second, the URL: The URL is the page you want to display when someone clicks on the ad. Third, the ad type: We provide a technology called SmartAds™. This lets you target ads for specific casinos. The last (and optional) section is “Casino”. This is used for SmartAds™ and is simply the name of the Casino you are promoting with the ad. If a casino is not in our listing, just e-mail us and we can add it, generally on the same business day.
Q. I read that after 30 days, I will pay for each click occurred in Casino Shield. How much for one click? Does it concern the clicks on the ads or the clicks on the branding, or the two? Will I be charged for multiple clicks on a single ad from a single person, or does your system will not include repeated clicks on a period like 24 hours for example? Are all raw clicks counted?
A. Our per-click rate is negotiable for "High Volume" casino portals but our standard rates are like this...
What are our ad fees?
At the end of your first free month when you decide to continue the Casino Shield™ program, you have two options. First, you can pay UPFRONT for your estimated clicks for the next month. Basically you are paying for your clicks in advance at a discounted rate. You can pre-pay however many clicks you’d like at 12.5 cents (US) per click. Alternatively, we can bill you at the end of the month (after the clicks have happened) at a cost of 25 cents (US) per click.
NOTE: Google charges anywhere from 50c - $2 per click right now for casino terms. And they have drastically limited the casino advertising they allow. We think our solution is much better anyway. You get to advertise when players are ready to play and pay, not just when they are searching.
What is a click?
We differentiate between raw clicks, which are any time anyone clicks on one of your ads, and billable clicks which are the number of clicks you will actually be billed for. Our ad server counts every click per user, but we only charge a maximum of one click per ad per user each day. In other words, if User A runs Casino Shield™ in the morning and clicks on your Ad #1 three times, then later that night they run it and click on the same Ad twice, they have a total of 5 raw clicks for that day for that ad, but you are only billed for one click. Basically, no matter how many times you click on an ad in one day, it only counts as one click for that ad.
Which ads do we charge for?
We only charge for ads clicked on in the ad space on the right-hand side. The banner at the top of the Casino Shield™ window is not clickable, and the “New Bonuses” button does not count as clicks. It just opens a browser to whatever website you specify.
Q. If, for example, I choose to stop to pay for the clicks because results do not justify the expenses. What happen to the ads and the branding? Are they removed and replaced by your ads, or ads from online casinos that you are affiliated with? That is my main concern. If it does not produces results, my players will be "stolen" directly right on their desktop.
A. This is a tough subject. Here is what we have come up with...
When your customers download Casino Shield, it is tagged with your ID. From that point forward, if your customers install Casino Shield™ from another portal, it does not overwrite your ID. This keeps your customers from being hijacked by other portals that may advertise Casino Shield™ as well. Casino Shield™ operates on a first-come, first-serve basis. If you get the customer first, they are yours from then on (with the one exception described below). If you later decide that you do not want to pay for Ads, your customers will be shown NON-Casino ads from us. These ads are for products like spyware and adware removal tools, stuff like that. We will never ever "sell" your customers or compete against you in the casino space. This will go on for 2 months and you can start paying again at anytime to start your ads again. After that time period your customers will begin to be "unprotected", meaning if they decide to download Casino Shield™ from another portal, your ID will be overwritten. Again, we will never try to steal or sell your customers. We know that if we did that, we would quickly get a bad reputation and then no one would distribute our software.
Q. How can I be sure that some of my ads will not be replaced by affiliate tagged ads from Casino Shield, at random moments? Is there a guarantee on this particular point?
A. As I stated above, this would never work for us. If we tried to do that, you would not support and distribute Casino Shield. We are not in the business of trying to steal anyone’s customers. We want to provide a better way for you to advertise and market your business, and then will be successful if you are successful.
